Born and raised Peruvian, from a family of creatives, my artistic path began over a decade ago with the launch of my first artistic publication, Hidden Sky, followed by a series of artistic projects developed during my degree in Photography and Visual Arts in 2017. But, creation never stopped at images or conceptual art.

Growing up in an entrepreneurial creative environment shaped how I see brands early on — not just as visual expressions, but as living systems. In 2018, I stepped into marketing and discovered what truly clicked: curatorship in digital media isn’t only about aesthetics, but about communicating ideas, shaping perception, and giving structure to stories that already exist, waiting to be told.

Since then, I’ve worked at the intersection of strategy, content, and visual storytelling, building brands through social media, campaigns, video, photography, and community-driven narratives. I strengthened that foundation with a Diploma in Marketing Management in 2024, grounding creativity in data, positioning, and purpose.

Today, I work full-time in Marketing in Vancouver, BC, creating with intention, and bringing strategy and visuals together into one cohesive language.