Born and raised Peruvian, I grew up around entrepreneurship. Watching my mom build her own business taught me early on that brands aren't just visual, they're living systems people build with intention. That instinct for how things are built and communicated followed me into everything since.

Alongside that, storytelling found me through photography. I spent years developing personal and editorial projects, publishing several artistic publications, and eventually earning a degree in Photography and Visual Arts in 2017. But creation never stayed contained to images, one of the most valuable things I learned was how to build a story, a concept, and do things with purpose.

In 2018, I stepped into marketing and found where it all connected: curatorship in digital media isn't only about aesthetics, it's about communicating ideas, shaping perception, and giving structure to stories that already exist, waiting to be told. At the end of the day, marketing is just another way to tell a story and talk to an audience — brands don't just need to be seen, they need to be felt, understood, and reachable enough that people see themselves in them.

Since then, I've worked at the intersection of strategy, content, and visual storytelling, building brands through social media, campaigns, video, photography, and community-driven narratives. I strengthened that foundation with a Diploma in Marketing Management in 2024, grounding creativity in data, positioning, and purpose.

Today, I work full-time in marketing in Vancouver, BC, bringing strategy and visuals together into one cohesive language.