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RENT AT VERVE: RENTAL BUILDING LAUNCH
Digital Marketing & Brand Strategy | 2025
Over 1.9M+ impressions, 570K+ video views, and a building fully leased within 8 months, before officially opening to the public.
Verve entered UBC’s rental market not as another apartment building, but as a bold lifestyle brand, vibrant, energetic, and impossible to scroll past.
CONTEXT
Verve was a rental community in development at UBC, offering 100+ homes designed for students and young professionals seeking connection, nature, and campus life at their doorstep.
When I first learned about Verve, I didn’t see just another building under construction. I saw potential, an opportunity to inject personality into UBC’s rental scene and speak directly to a generation that values experience as much as space.
MY ROLE
I led social media strategy and content production, as well as supporting website content and brand design.
From content production to visual identity and multi-channel assets, I shaped how Verve would show up online and offline as a lifestyle brand with attitude.
WHAT I DID
Content Strategy & Production: Developed the social content strategy, tone of voice, and creative direction, producing Reels, lifestyle content, UGC-inspired videos, photography, and construction-progress stories.
Launch Campaigns: Created anticipation before completion through sneak-peek tours and launch content. Sneak-peek tours became the highest-performing content format across platforms.
Multi-Channel Creative: Translated Verve’s existing brand identity across social, web, print, billboards, and branded materials to create a consistent experience across digital and physical touchpoints.
RESULTS
The launch successfully built awareness and demand ahead of opening, with Verve becoming fully leased within eight months.
Across organic and paid campaigns, the brand generated 1.9M+ impressions and 570K+ video views, with sneak-peek apartment tours emerging as the highest-performing content format.
The campaign also helped establish Verve as a recognizable, energetic lifestyle brand within UBC’s competitive rental market.