Verve: A bold brand launch
When I first learned about Verve, I saw more than just another rental building — I saw an opportunity to bring energy and personality into UBC’s rental scene. The challenge was to launch a brand-new building in a highly competitive market and connect with a younger audience of students and young professionals. Verve needed a voice that stood out — bold, vibrant, and full of life — a brand that didn’t just offer apartments, but a lifestyle with personality and purpose.
Social Media Management
Photography
Graphic Design
CREATIVE PROCESS & STRATEGY
Designed a playful, bold social media identity tailored to Gen Z and young
professionals.
Produced a mix of UGC-inspired content, reels, and lifestyle videos to create shareable moments and drive word-of-mouth.
Developed eye-catching graphics and visuals, from billboards to print materials to stand out across multiple channels.
Took professional photographs of the progress of the building to give a sense of how life at Verve would look like.
RESULTS
Fully leased within 8 months of launch.
Built strong awareness and online visibility
among the target demographic.Created a recognizable, energetic brand
voice that resonated with students and
young professionals.
