LAUNCHING A RENTAL BUILDING at UBC

ROLE: Social Media & Brand Design

YEAR: 2025

Over 1.9M+ impressions, 570K+ video views, and a building fully leased within 8 months, before officially opening to the public.

Verve entered UBC’s rental market not as another apartment building, but as a bold lifestyle brand, vibrant, energetic, and impossible to scroll past.

SEE HOW I DID IT

CONTEXT

Verve was a rental community in development at UBC, offering 100+ homes designed for students and young professionals seeking connection, nature, and campus life at their doorstep.

When I first learned about Verve, I didn’t see just another building under construction. I saw potential, an opportunity to inject personality into UBC’s rental scene and speak directly to a generation that values experience as much as space.

MY ROLE

I led social media strategy and content production, as well as supporting website content and brand design.

From content production to visual identity and multi-channel assets, I shaped how Verve would show up online and offline as a lifestyle brand with attitude.

CHALLENGE

The challenge was clear: Introduce an entirely new rental building into a saturated student housing market and build trust and demand before completion. The goal? Position Verve as more than a place to live, as a bold, community-driven lifestyle brand that resonates with Gen Z and young professionals seeking energy, belonging, and personality in their living spaces.

CREATIVE PROCESS & STRATEGY

I developed and executed a social-first strategy centered on trendy ugc content, raw footage of the building, and making life at UBC the spotlight:

Build a brand with a pulse: Developed a playful, confident tone of voice and a bold visual system tailored to Gen Z and millennial audiences.
Design content that feels native, not corporate: Produced UGC-inspired content, Reels, and lifestyle videos showcasing what living at Verve would feel like, not just what it would look like.

Create anticipation before completion: Captured professional photography documenting construction progress, turning “coming soon” into visual storytelling. Launched sneak-peek tour videos, which became the top-performing content format across platforms.
Show up everywhere with consistency: Designed eye-catching graphics across social media, billboards, print materials, and branded merchandise, ensuring Verve stood out across every touchpoint.