BRANDS & CAMPAIGNS
Most marketing starts with questions like “What’s your goal?” and “Who’s your audience?”
Important questions, but not the most important ones.
I start with: Where does your brand come from?
And what do you want people to feel?
I focus on storytelling-driven marketing that uncovers the truth behind a brand and turns it into meaningful connections. Real stories, for real people.
The MARKETING SKILLS
CAMPAIGN EXECUTION & OPTIMIZATION
End-to-end execution of digital and social campaigns, from planning and setup through optimization and reporting.
BRAND STORYTELLING & CONTENT STRATEGY
Develop narrative-driven content strategies that build brand affinity and drive engagement.
PERFORMANCE ANALYSIS & INSIGHT GENERATION
Translate performance data into actionable insights and recommendations.
CROSS-FUNCTIONAL COLLABORATION
Partner cross-functionally with creative, marketing, and operational stakeholders to deliver campaigns aligned with business goals.
The CASE STUDIES
Explore the projects I’ve been working on
