Building an online community for Wesbrook Village
When I first explored Wesbrook Village, its natural beauty was undeniable, but visual appeal alone wasn’t enough to spark discovery or visits. The challenge was clear: transform a beautiful neighbourhood into a relatable, must-visit destination
Social Media Management
Content Creation
Marketing Strategy
CREATIVE PROCESS & STRATEGY
To bring Wesbrook Village’s story to life, I focused on community-centered content that made the neighbourhood feel lived-in, loved, and worth discovering.
Launched the “Behind the Stores” series to highlight the humans and stories behind local businesses.
Created lifestyle and neighbourhood videos to showcase the everyday charm and energy of Wesbrook.
Featured real community moments—events, markets, new openings—to reinforce its small-town, connected feel.
Crafted content that promoted both local shops and the bigger story: Wesbrook Village as a place to live, visit, and belong.
RESULTS
Achieved record engagement across social media with consistently high-performing posts.
Elevated community recognition, with residents and businesses frequently sharing and engaging with content.
Established a unique brand voice and vibe online, positioning Wesbrook as a destination to visit, shop, and live.